Ridgefield, CT, May 12, 2010 - Zantac®, a trusted name in heartburn relief, is teaming up with the Travel Channel to bring its "Beat the Heat" tour to cities nationwide this summer. The tour will kick off at Marc's Great American Rib Cook-Off and Music Festival in Cleveland, Ohio over Memorial Day weekend and will make its final stop in Yarmouth, Maine on July 18.

In the Zantac interactive exhibit, attendees will be able to virtually meet Adam Richman, star of Travel Channel's "Man v. Food", by standing in front of a green screen environment for a customized photo with the star, along with a plate of heartburn-inducing food. Participants will then step into the Zantac Cool Zone, a retreat that will relax and entertain them with cool mist fans and "Man v. Food" episodes available for their viewing pleasure. Zantac team members will distribute coupons, product samples and other giveaways to attendees. And finally, visitors will have the opportunity to register at internet kiosks for their chance to win the "Beat the Heat" Sweepstakes where one lucky winner will win a 7-day / 6-night trip for two to their choice of two destinations previously featured on "Man v. Food," including exciting destinations such as New York City and San Francisco.

Travel Channel is providing an overlay to the Zantac tour that allows consumers to take-on their own "Man v. Food" challenge. An emcee will call the shots as fans attempt to beat the clock and win bragging rights and a "Man v. Food" t-shirt.

The full tour schedule includes the following events:
May 28-31, 2010 Marc's Great American Rib Cook-Off and Music Festival, Cleveland, OH
June 4-6, 2010 Troy Strawberry Festival, Troy, OH
June 11-13, 2010 Taste of Charlotte, Charlotte, NC
June 18-20, 2010 Belleville National Strawberry Festival
June 24-27, 2010 Summerfest, Milwaukee, WI
June 29-July 4, 2010 Taste of Chicago, Chicago, IL
July 10-11, 2010 Taste of Buffalo, Buffalo, NY
July 16-18, 2010 Hannaford Supermarket and Pharmacy, US Route 1, Yarmouth, ME

"Zantac is a natural fit at these events as it allows event-goers to enjoy the various foods offered at these great events, without worrying about the threat of heartburn," commented Linnea Teetsel, Senior Brand Manager Zantac, Boehringer Ingelheim Consumer Health Care.

About Boehringer Ingelheim Consumer Health Care
Boehringer Ingelheim Pharmaceuticals, Inc., based in Rigefield, CT, is the largest U.S. subsidiary of Boehringer Ingelheim Corporation (Ridgefield, CT) and a member of the Boehringer Ingelheim group of companies.

The Boehringer Ingelheim group is one of the world's 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, it operates globally with 142 affiliates in 50 countries and more than 41,500 employees. Since it was founded in 1885, the family-owned company has been committed to researching, developing, manufacturing and marketing novel products of high therapeutic value for human and veterinary medicine.

In 2009, Boehringer Ingelheim posted net sales of US $17.7 billion (12.7 billion euro) while spending 21% of net sales in its largest business segment, Prescription Medicines, on research and development.

For more information, please visit http://us.boehringer-ingelheim.com and follow us on Twitter.com/BoehringerUS.